ROAS Calculator
Work out your return on ad spend from revenue and ad spend, shown as a ratio and a percentage. Free, private, and works entirely in your browser.
- Runs in your browser
- Nothing uploaded
- Free, no sign-up
Calculate your Return on Ad Spend (ROAS). Enter the revenue a campaign generated and what you spent on ads to see ROAS as a ratio and percentage, plus the ad cost as a share of revenue. Everything is calculated in your browser.
How to Use ROAS Calculator
- Enter your revenue. Add the revenue generated by the campaign.
- Enter your ad spend. Add how much you spent on the ads.
- Calculate. Select the button to work out the ROAS.
- Read the result. See the return as a ratio and a percentage.
Frequently Asked Questions
What is ROAS?
Return on ad spend is the revenue you earn for each unit of currency spent on advertising. It is revenue divided by ad spend.
What is a good ROAS?
It depends on your margins. A ROAS of 4, meaning four earned for every one spent, is a common rough target, but profitable break even varies by business.
How is it different from ROI?
ROAS looks only at revenue against ad spend. ROI accounts for all costs and profit, so it gives a fuller picture.
Is my data sent anywhere?
No. Everything runs in your browser, so what you enter is never uploaded.
Is it free?
Yes. Every tool here is free to use with no sign up.
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