All Tools VerseInfluencer Rate Calculator
Work out what to charge for a sponsored post from your followers, engagement and platform. Runs in your browser, no sign-up.
- Runs in your browser
- Nothing uploaded
- Free, no sign-up
Get a suggested rate for a sponsored post based on your followers, engagement rate, platform and content format, with a low to high range for each format.
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| Format | Low | Suggested | High |
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A starting point based on the common rule of about 1 cent per follower for a photo, adjusted for platform, format and engagement. Real rates vary a lot with niche, usage rights and exclusivity, so treat this as a negotiation guide.
How to Use Influencer Rate Calculator
- Enter your followers. Type your follower count, which is the main driver of a sponsored post fee.
- Choose the platform and format. Pick where the post runs and whether it is a story, a feed post, a reel, or a video, since each carries a different rate.
- Set your engagement. Add your engagement rate so an active audience raises your suggested fee and a passive one lowers it.
- Use the suggested range. Read the recommended rate and treat it as a starting point for your rate card and negotiation.
Frequently Asked Questions
How is the rate calculated?
It starts from a base of roughly one percent of your follower count in dollars, then adjusts for the platform, the content format, and your engagement rate.
Is there a standard price per follower?
A common rule of thumb is about one cent per follower for a feed post, but real rates swing widely with niche, audience quality, and demand, so use the result as a guide.
Why does format change the price?
A short lived story usually costs less than a permanent feed post or a produced video, because the effort and the lasting exposure differ.
Should engagement affect my rate?
Yes. Brands pay for attention, not just follower numbers, so a highly engaged smaller account can command more than a large but passive one.
Can I charge more than the estimate?
Absolutely. Exclusivity, usage rights, fast turnaround, and strong past results all justify higher fees. The estimate is a floor to build from.
Is my information saved?
No. The calculation happens in your browser and nothing is stored or sent.
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