All Tools VerseAd Revenue Calculator
Estimate website or blog display advertising income from your pageviews, CPM and fill rate. Runs in your browser, no sign-up.
- Runs in your browser
- Nothing uploaded
- Free, no sign-up
Estimate how much a website or blog can earn from display ads. Enter your monthly pageviews, CPM and fill rate to see a daily, monthly and yearly range.
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| Timeframe | Low | Average | High |
|---|---|---|---|
| Per day | - | - | - |
| Per month | - | - | - |
| Per year | - | - | - |
CPM depends on your niche, audience location, ad network and season, so this is an estimate. The low to high band reflects that spread. RPM (revenue per 1000 pageviews) equals CPM times fill rate.
How to Use Ad Revenue Calculator
- Enter your monthly pageviews. Type how many pageviews your site gets in a month, since income scales with traffic.
- Set your CPM. Enter what advertisers pay per thousand impressions. If you are not sure, start with a typical display range for your niche.
- Add your fill rate. Set the share of pageviews that actually show a paid ad, which accounts for unsold inventory and blockers.
- Read the range. See the estimated daily, monthly, and yearly income as a low to high band, with a chart.
Frequently Asked Questions
How is ad income estimated?
It divides your pageviews by a thousand, multiplies by your CPM, then applies your fill rate to reflect the impressions that are actually paid.
What is a realistic CPM?
Display CPMs vary by niche, audience country, and season. Finance and technology tend to be higher, lifestyle and entertainment lower. The low to high band captures that spread.
What does fill rate mean?
It is the percentage of your ad requests that are filled with a paying ad. Unsold inventory and ad blockers keep it below a hundred percent for most sites.
Why a range instead of one number?
Rates move with the season and the advertiser mix, so a band from low to high is more honest than a single figure. Aim to plan around the middle.
Does this include all income?
No. It estimates display advertising only. Affiliate links, sponsorships, and products are separate and often earn more per visitor.
Is my data kept private?
Yes. Everything is calculated in your browser and nothing is uploaded.
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